Vince McMahon’s opinion of the WWE NXT brand has always been a mystery among fans. There have been many failed main roster call-ups and changes made to NXT stars once called up by McMahon that have been questioned.
On the latest episode of his Oh…You Didn’t Know podcast, Brian “Road Dogg” James, one of WWE’s executive vice presidents who worked backstage alongside McMahon for years, said that McMahon viewed NXT as a developmental league.
“I don’t know that I looked at it as either to be quite honest with you but I’ll tell you who thought about [it], I felt like Hunter thought about it as a third brand and I think once we got that TV deal, that’s a legitimate argument, you know what I mean? This is a third revenue generator. So, is it a third brand? And so that’s definitely an argument to be made for that. I think Vince [McMahon] always saw it as developmental. Like oh, it’s small ball and look, I think to his dismay, he did that a little bit but I think there was some professional rivalry… because NXT was young and shiny and all the internet people were talking how great it was and so, I totally understand,” James said.
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