In the month of September, the AEW brand itself was leading the pack in merchandise sales for the company.
Dave Meltzer shared the data from WrestleNomics in the Wrestling Observer Newsletter. CM Punk is in second place among earners, as seen below:
“For the month of September, AEW merch sales estimates from Wrestlenomics are: 1. AEW; 2. C.M. Punk; 3. Orange Cassidy; 4. MJF & Adam Cole; 5. Bullet Club Gold; 6. MJF; 7. Acclaimed; 8. Bryan Danielson; 9. Kenny Omega; 10. BCC. Top five shirts are MJF & Cole Better Than you Bay Bay; Bullet Club Cold; Punk Best in the World; Toni Storm Chin up Tits Out; and a Punk hoodie.”