WWE did the Pitch Black match at the Royal Rumble pay-per-view event featuring LA Knight and Bray Wyatt that was sponsored by Mountain Dew.
WWE plans to integrate sponsorships into WrestleMania 39 in the same way. The Hollywood Reporter has an interview with WWE Senior VP and Head of Global Sales and Partnerships Craig Stimmel, who touted company revenue for the event.
“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match,” he said. “So we’re going to do things that fit inside of our storyline as well.”
Mountain Dew Pitch Black also sponsored the Royal Rumble post-show press conference. According to Stimmel, the WrestleMania post-show press conference will also be sponsored.
“We’re tracking exactly where we want to be going into the events,” Stimmel said. “We’ve also got a diverse set of sponsorships coming in … we’ve got snacks, we have beverages, among others. So it’s a really nice diverse portfolio of brands that are joining in a myriad of ways. When you think about putting WrestleMania on, we’re going to be showing across millions of households on Peacock, we’re also going to have a social presence. We’re also going to have a post-match press conference that’s going to be sponsored this year — you saw that with Mountain Dew and Royal Rumble — but we’re going to have that again at WrestleMania. It’s on YouTube and on TikTok and on Facebook, so we’re gonna have a myriad of opportunities to tell a brand story across different spectrums with different voices. So I think when we approach brands, we want to make sure that that holistic picture is in place… we’re looking for that audience overlap.”
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