According to a report by Fightful Select, the partnership between WWE and Fanatics, which was announced in March 2022, has been ‘huge’ for the e-commerce and digital retail giant.
Fanatics is pleased with the overall sales of WWE merchandise, and The Bloodline-related merchandise has done extremely well for the company.
Fanatics was also heavily featured during WrestleMania Weekend as part of its deal with WWE.
The partnership between WWE and Fanatics is a comprehensive, long-term sports and entertainment deal that includes e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token trading cards.
Taking over WWE’s e-commerce operations last year, Fanatics has created trading cards and NFTs, and manufactured new apparel and merchandise for the wrestling giant.
