On a recent edition of his “The Extreme Life of Matt Hardy” podcast, Matt Hardy discussed the creative side of AEW’s production process and opined that the upstart wrestling promotion should lean harder on character-based narrative segments to support the storylines that contextualize the televised matches.
Hardy highlighted the storyline between MJF and Adam Cole, noting how similar creative productions can engage the audience and draw attention to what happens in the ring.
You can check out some highlights from the podcast below:
On where he thinks AEW’s creative department should focus more of their efforts: “Personally, that’s my tick. Once again, I don’t own the company, I’m not paying the bills, so at the end of the day, it’s just my opinion when it’s all said and done. But I think if you look back at the stuff MJF and Adam Cole did, extremely entertaining vignettes, an interesting relationship, and it left you wanting to tune in because you’re not sure where it’s going to go next.”
On why character-focused segments pay off in the long run: “I think that’s the perfect synergy for taking a couple of characters — and both of them were perfect in the roles, right — and letting something play out where the story is what sucks the people in. And then when you have a great match on top of that, that’s the icing on the cake.”
